Last Summer, American Apparel announced that the newest face of their brand would be 60-year-old Jacky O’Shaughnessy. American Apparel is a very well-known brand that gained a lot of notoriety from their countless campaigns involving very young, very attractive individuals wearing very little actual clothing; so it came as a bit of a shock when they announced plans for an “Advanced basics” line, aimed at a more mature demographic than they have ever tried to appeal to before.
In retrospect, stumbling upon Jacky O’Shaughness in a NYC restaurant may have been one of the best breaks American Apparel had in 2012. “There was something so compelling about Jacky’s look and energy when we first spotted her in a New York restaurant this winter, we introduced ourselves and pulled up a chair,” writes the LA-based brand on its Facebook site. Today, O’Shaughness joins a growing group of older models making a name for themselves in an industry dominated by youth. She joined the ranks of iconic beauties like Carmen Dell’Orefice, 81, and Daphne Selfe, 83.
What do you think of the ads?
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